Comments on: Capturing the Essence http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/ The NCMA Blog Thu, 17 May 2012 15:27:05 +0000 hourly 1 http://wordpress.org/?v=abc By: Brack http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-21873 Brack Tue, 16 Mar 2010 04:20:54 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-21873 Okay. I am going to comment. Hideous. Unreadable. And certainly to be part of the NCMA history for a long time as I seriously doubt anyone will take it down and start again. I can appreciate going through the process of design, the creative spirit, and the attempt to capture something of NCMA. I can and I do highly respect and have admired Pentagram for over 30+ years. Yet, to read all I have read on this subject since its unveiling is meaningless and rather infuriating everytime I get another piece of NCMA literature promoting an event - only to see it having to be translated for the "uneducated eye." Not just my design eye which holds the opinion expressed here, but the many "common" folk with a legitimate and invested interest in the flagship museum for our State of North Carolina. So far it has not passed my surveys for those I have shown it to so far. I have not found many, if any, where this work of art meets any criteria for being read or serve any useful purpose than at times - visual noise. Let some of us NCMA supporters in on this kind of surprise next time. This is neither a "logo" or "communication" or "identity" I can stomach, so my current solution is just a fat sharpie marker. We can all do better, as I am sure we have paid for it. Brack. Okay. I am going to comment.

Hideous. Unreadable. And certainly to be part of the NCMA history for a long time as I seriously doubt anyone will take it down and start again.

I can appreciate going through the process of design, the creative spirit, and the attempt to capture something of NCMA.

I can and I do highly respect and have admired Pentagram for over 30+ years.

Yet, to read all I have read on this subject since its unveiling is meaningless and rather infuriating everytime I get another piece of NCMA literature promoting an event – only to see it having to be translated for the “uneducated eye.”

Not just my design eye which holds the opinion expressed here, but the many “common” folk with a legitimate and invested interest in the flagship museum for our State of North Carolina. So far it has not passed my surveys for those I have shown it to so far.

I have not found many, if any, where this work of art meets any criteria for being read or serve any useful purpose than at times – visual noise.

Let some of us NCMA supporters in on this kind of surprise next time. This is neither a “logo” or “communication” or “identity” I can stomach, so my current solution is just a fat sharpie marker. We can all do better, as I am sure we have paid for it.

Brack.

]]> By: JJ http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-14573 JJ Fri, 11 Dec 2009 16:51:33 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-14573 Really? You're going to use this blog comment space as an arena to criticize the author of this piece and to give us all a lesson in pop music history? I understand any comments made in regards to personal opinion about the new NCMA logo design-- that's warranted-- but being rude to the author and critiquing useful analogies is not helpful. Really? You’re going to use this blog comment space as an arena to criticize the author of this piece and to give us all a lesson in pop music history?

I understand any comments made in regards to personal opinion about the new NCMA logo design– that’s warranted– but being rude to the author and critiquing useful analogies is not helpful.

]]> By: Duane http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-14534 Duane Thu, 10 Dec 2009 06:38:36 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-14534 Trying to apply some general principles of branding to the new NCMA logo... "Is it unique?"- not really in my opinion- my first thought was that it looked like a bad 1980's display font. "Is it memorable?"- I suppose so- if only because it is not visually appealing. "Does it capture the essence of the museum?"- well the author commented on incorporating the look of the new edition exterior...yes, I certainly get the point: the new addition exterior features metal components that are narrow in width and tall in vertical- hey just like the components of the logo. In the end, if I was part of a focus group and was asked the question "Based on your perception of the logo alone- would you want to visit the museum?" - no. Trying to apply some general principles of branding to the new NCMA logo… “Is it unique?”- not really in my opinion- my first thought was that it looked like a bad 1980′s display font. “Is it memorable?”- I suppose so- if only because it is not visually appealing. “Does it capture the essence of the museum?”- well the author commented on incorporating the look of the new edition exterior…yes, I certainly get the point: the new addition exterior features metal components that are narrow in width and tall in vertical- hey just like the components of the logo. In the end, if I was part of a focus group and was asked the question “Based on your perception of the logo alone- would you want to visit the museum?” – no.

]]> By: MAD season 2: Pentagram’s North Carolina Museum of Art Logo « Design News http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-14514 MAD season 2: Pentagram’s North Carolina Museum of Art Logo « Design News Wed, 09 Dec 2009 19:37:16 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-14514 [...] at it again: they unveiled last week a new logo for the North Carolina Museum of Art and it’s eerily [...] [...] at it again: they unveiled last week a new logo for the North Carolina Museum of Art and it’s eerily [...]

]]> By: thehoxtonpropet http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-14509 thehoxtonpropet Wed, 09 Dec 2009 17:57:21 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-14509 I am actually enjoying the comments more than the article itself! It's good to see some knowledgeable posters take the writer to task about some spurious analogies she is making. Take note, if you want to get an opinion on how a designer works or what makes them successful, then ask them directly, not Gladwell and certainly not the author of this piece. Its a shame as there are some other good points here. Firstly, the collaborative and rigourous nature of working that the design team engaged in with the project. And also, this gem of a line ' You don’t find good design projects. You make them. ' In this case (and no doubt all other cases) proper acknowledgement must be given to the client in letting the design team do their job correctly too! I am actually enjoying the comments more than the article itself!

It’s good to see some knowledgeable posters take the writer to task about some spurious analogies she is making.

Take note, if you want to get an opinion on how a designer works or what makes them successful, then ask them directly, not Gladwell and certainly not the author of this piece.

Its a shame as there are some other good points here. Firstly, the collaborative and rigourous nature of working that the design team engaged in with the project.

And also, this gem of a line ‘ You don’t find good design projects. You make them. ‘ In this case (and no doubt all other cases) proper acknowledgement must be given to the client in letting the design team do their job correctly too!

]]> By: Frank Sutton http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-14480 Frank Sutton Tue, 08 Dec 2009 22:09:49 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-14480 Malcolm and Barbara here have zero clue about Fleetwood Mac and their "practice." Sure there were 16 previous Fleetwood Mac albums - but what made Rumours different that at least 15 of the earlier albums was that it had Stevie Nicks and Lindsey Buckingham as members of the band. Their first record "Fleetwood Mac" had quite a few hits including "Rhiannon," "Over My Head," "Say You Love Me" and "Landslide." Does someone have have to go Allen Iverson on these people with a "practice?" You're calling that first record practice? What truly made Rumours work is the fact that everyone in the band was cheating with everyone else in the band. That's not practice that made that record great. Practice? Nicks and Buckingham brought a one-two punch on their first two Fleetwood Mac albums. Malcolm and Barbara here have zero clue about Fleetwood Mac and their “practice.” Sure there were 16 previous Fleetwood Mac albums – but what made Rumours different that at least 15 of the earlier albums was that it had Stevie Nicks and Lindsey Buckingham as members of the band. Their first record “Fleetwood Mac” had quite a few hits including “Rhiannon,” “Over My Head,” “Say You Love Me” and “Landslide.” Does someone have have to go Allen Iverson on these people with a “practice?” You’re calling that first record practice?

What truly made Rumours work is the fact that everyone in the band was cheating with everyone else in the band. That’s not practice that made that record great. Practice? Nicks and Buckingham brought a one-two punch on their first two Fleetwood Mac albums.

]]> By: Kate http://ncartmuseum.org/untitled/2009/12/capturing-the-essence/#comment-14479 Kate Tue, 08 Dec 2009 21:36:31 +0000 http://ncartmuseum.org/untitled/?p=1354#comment-14479 Nice Dale Watson shout-out! Too bad the new logo looks both dated and unreadable. Seriously, it's hideous. It's nice as a piece of art but terrible as a logo, which is supposed to actually communicate something in a way people can understand, not look like it maybe says "NORTH CAROLINA MECONIUM OF ART." I am not saying this as a representative of my agency of course ;-) Love you guys and will continue to support and be proud of the NCMA. Nice Dale Watson shout-out!

Too bad the new logo looks both dated and unreadable. Seriously, it’s hideous. It’s nice as a piece of art but terrible as a logo, which is supposed to actually communicate something in a way people can understand, not look like it maybe says “NORTH CAROLINA MECONIUM OF ART.”

I am not saying this as a representative of my agency of course ;-) Love you guys and will continue to support and be proud of the NCMA.

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