Introducing the New Logo
The Museum’s expansion presented a natural opportunity to redefine the North Carolina Museum of Art. With the Museum and its programming, the 164-acre Museum Park, and the Performing Arts series, the NCMA offers a range of experiences that allow the basic definition of the Museum to grow and evolve to meet the needs of its visitors.
The goal was to develop a distinctive logo to express this unique integration in a manner that was contemporary, yet timeless.
Inspired by the shape (a basic ellipse unit) of the 362 signature coffers encasing the skylights in the new building, the custom typeface provides a strong and unique voice which ties together the many activities of the Museum. Designed by Pentagram Design, Inc., the typeface also has formal connections to the history of art and design from Josef Albers to lettering styles from the 1960s.
The logo is sculptural and lyrical…a work of art in itself.
Interview with designers